The Walking Trade, an economic simulator set in the face of the total collapse of civilization, forces players to constantly balance the thirst for profit and the preservation of humanity. Repelling attacks from the undead requires constructing sturdy barricades and setting deadly traps. An arsenal of firearms, blades, and improvised devices serve as the main arguments in clashes with the endless hordes. The business owner's moral compass directly determines the establishment's reputation: a willingness to be a savior for others or a desire to enrich themselves at any cost determines the clientele. The process of constructing equipment and consumables guarantees survival.