Gym Manager is a simulation game where users take on the role of a gym owner as they build, expand and manage a fitness center. The core gameplay revolves around strategically placing equipment, hiring staff, and creating an atmosphere that attracts a constant stream of customers. Success depends on balancing investments in new equipment, activities and amenities to keep members happy and motivated to return. Competition plays an important role in the Gym Manager business. Businessmen are always fighting for the top spot, forcing gamers to stay ahead by upgrading their premises and offering unique services.