Welcome to Doll Town is a psychological horror game that delves into the mystery of a cursed Japanese village, frozen in an endless cycle of tragic events. This once-famous center of doll making, known as Ningyomachi, is now a desolate place inhabited by animated dolls of flesh and bone. Behind all this lies a sinister puppeteer, blurring the line between life and death. The protagonist is a student named Yumi, who has taken a part-time job at a store on the outskirts of the village. The starting point for her investigation is a suicide scene she witnesses, in which a girl jumps from the school roof. From this point on, the protagonist must confront the revived memories of seven dolls, representing the perpetrators of a long ago tragedy.