King of Retail 2 is a strategy simulation game where you build a retail empire from scratch. You start with a small store and strategically grow it to a city-wide operation. The game is highly customizable, allowing you to design store layouts, create custom window displays, and even develop unique brand concepts with personalized logos. The retail management simulator is impressively detailed and features a complex behavioral system where both customers and employees have their own preferences and habits that affect the results of your business.