Beauty Store Simulator v1.0.4 (upd.17.04.2026)

Beauty Store Simulator invites you into the colorful, fast paced world of retail cosmetics, where your customer's perfect lipstick shade is only as far as your ability to keep shelves stocked. Developed by NovaraGames and published by PlayWay S.A. for release in 2026, this casual indie simulation game puts you behind the counter of a small beauty shop with big ambitions. You start with a modest selection of products, a few loyal customers, and the dream of becoming the neighborhood's go to destination for skincare, makeup, and fragrance. The latest version of the game introduces a supplier negotiation system where you can unlock exclusive brands and limited edition products by building relationships with distributors.

Management mechanics are deep but approachable. You track inventory levels, set competitive prices, and arrange eye catching displays that draw customers from the street. Casual pacing means you can play in short bursts or spend hours fine tuning your store layout. Simulation realism includes customer preferences that shift with seasons and trends, forcing you to adapt your product mix. The indie charm shines through in the hand drawn visuals and the quirky customer personalities, from the teenager hunting for the perfect matte lipstick to the elderly woman seeking a gift for her granddaughter. For players who enjoy business sims with a cozy aesthetic, you can download the game and build your own beauty empire one sale at a time.

NOTE. Uploaded version: 17 April 2026 [v1.0.4 Build 22831669]. This is Full Release and latest version of game. The game is already Pre-Installed and ready to run, read the instruction below.